Question by Kasi: How do I list my business on google so if someone searches children boutiques it come up?
Hey you all,
I’m starting an online boutique for children and I was in the process of picking out a name, during the name picking process I was told that I should include something like “Childrens Boutique” in the name so that it comes up on google or yahoo if someone searches children boutiques. Doing that makes the name to long and the URL hard to remember. I was trying to figure out if there was away to have the name of my choice and still be listed or come up if someone searches something like children boutiques.
PLEASE HELP AND THANKS IN ADVANCE!
Answer by Jake
Your site can get a ranking advantage when you us in your domain name a search keyword phrase that people actually type into the search engines. Relatively obscure search terms that are more likely to be available as a domain name are sometimes called “long tail” keyword consisting of 3 or more words. There are paid tools some use to research, the Google Keyword Tool is a good enough aid in discovering how many actual searches people make for a term, (the [exact search] option can be most accurate) it can be a long tedious process to get decent search engine ranking that brings in visitors, every little advantage helps.
After seeding it with a few phrases these are the top matches the tool returned (I don’t get the flower dresses)
flower girl dresses]110,000
I assure you all of these words are already taken in multiple domain name variations (kidsClothes.com, kidsClothes.net, kidsClothes.org etc.) if you could get any of them it would give a worthwhile advantage, even if clumsy looking.
At least incorporate words that give an idea of what the site is about, perhaps kidsFashionStop, BlingForKids, ChildrensCloset, these at least indicate what it’s about both to prospects and possibly search engines.
The Bulk Search tab on Godaddy.com can help you try a bunch of ideas at a crack.
Ultimately the domain name is just one ranking factor, providing the maximum benefit only for the one specific niche search exactly matching it, sites like Amazon do fine without a keyword domain name, the Title, Header and Content text of a page can match user searches if you incorporate specific search keyword into the page. Keyword content and the number and quality of links from other site are probably the 2 biggest search ranking actors.
to see what you are against, try a search for: Childrens Boutique
and enter the top ranked site’s domain name into into a baclkink checker like: http://www.opensiteexplorer.org/
You would probably need a similar number of links from other sites as well as equal content to have any chance of matching their ranking.
A sustained stead SEO effort is needed to get any decent search ranking If you build it but don’t promote it they will not come.
Know better? Leave your own answer in the comments!